You’re doing things differently. So let’s make sure you don’t sound like everyone else.
Ready to level-up your copy and your impact?
Core Services at a Glance
Basic
Brand Messaging & Strategy
Intermediate
Website Copywriting
Advanced
Email Marketing
Brand Messaging & Strategy Sprint
This is for you if: You’re a mission-driven brand who needs help defining what makes you unique to your target customers, and a roadmap to communicate it. If you’re a small brand or sole-operator feeling overwhelmed by the demands of marketing and content generation, I can work with you to focus on what’s most important.
Sample deliverables include:
Brand positioning statement: identify or clarify your unique value proposition
Defined brand voice and target customer persona (through in-depth research and customer interviews)
Competitive audit of up to 5 competitors
Content Strategy: content pillars, channel map and implementation roadmap
Tactical recommendations: 2 - 3 content or activation recommendations for each channel
Website & Packaging Copy Audit and Optimization Recommendations
Marketing copy refresh or development (brand headlines, descriptive copy, claims copy)
Up to 2 rounds of refinement based on feedback
Website Copywriting
This is for you if: you’re a new-to-market brand or you DIYed your website and are ready for a refresh or upgrade. You know there are things about your site that aren’t working as well or communicating your message as strong as they could be.
The process typically includes:
90 minute discovery call with your team to understand your overall marketing objectives, specific project goals, and audience
Competitor, customer and SEO research, including 3-5 customer interviews
Navigation map strategy and customer-focused conversion website copy across agreed-upon pages
Delivery of the copy in a design-friendly format in Google Docs
Up to two rounds of revisions based on feedback
Email Marketing
This is for you if: You want to capture new leads and build relationships through strategic and on-brand lead magnets, email sequences, and ongoing communications that cut through all that other inbox noise. If you’re ready to take email off your plate entirely and have an expert manage the day-to-day operations, I am also available to work on a retainer basis.
The process typically includes:
90 minute discovery call with your team to understand your overall marketing objectives, specific project goals, and audience
Audit of your current email marketing set-up and past performance
Competitor & customer research, including 3-5 customer interviews
Custom email strategy that fits into your customer journey
Delivery of the copy in a design-friendly format in Google Docs
Up to two rounds of revisions based on feedback
30 minute follow up call to analyze and understand performance