Luke’s Lobster

Luke’s Lobster brings traceable, sustainable seafood to crustacean lovers at its shacks and in grocery stores across the US.

As part of a small but mighty marketing team, I brought Luke’s mission to life across various marketing touchpoints.

Cross-channel brand communications

  • Press releases

  • Website copy

  • Packaging

  • Digital ads

  • Email marketing

  • Social assets

  • In-store signage & collateral

  • Mission statement and brand messaging strategy

  • Internal training materials

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Ben Conniff, Founder & Chief Innovation Officer

“Margot has an innate ability to cut to the core of a company's message, build a measurable, goal-driven strategy to bring that message to the target audience, and analyze performance to draw learnings and actionable next steps.”

Meaghan Dillon, VP Marketing

“Margot helped devise our entire digital marketing strategy, working to quickly prove an ROI with both Google Ads and paid social campaigns, while staying true to our core messaging. She worked seamlessly both internally with our marketing and operations team, as well as with external partners to bring ideas to life.”

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